Access to these Apple original shows may require an Apple Music or Apple One subscription. The Wall Street Journal report says Apple is in active discussions with podcasters to produce shows that would be exclusive to Apple Podcasts. However, it seems to want to make original audio shows, too. Apple has dabbled in this area with some companion podcasts for TV+ content. If The Wall Street Journal is correct, it will also be attractive to publishers that balked at Apple’s commission rates when they announced the podcasts subscription initiative earlier this week.įor a while, Spotify has offered its own original podcasts that are exclusive to the Spotify app. Further Reading: - Ukraine Takes Unorthodox Pitch to Wall Street to Raise. WSJ's Matt Wirz tells the story of one Ukrainian official's unconventional plan to win over Wall Street and help keep his country afloat. However, Spotify definitely has the edge in terms of distribution as it simply supports many more platforms including Android phones, and has about twice the number of paying active subscribers on its service. The war in Ukraine has taken a heavy toll on the country and rebuilding will be expensive, estimated in the tens of billions. Apple believes the 15-30% commission fees (plus a $20/year membership fee to be part of the Apple Podcasters Program in the first place) reflect that convenience. Users will be able to press one button inside the app to subscribe, just as simple as downloading an app. The exact terms aren’t public, but the consensus seems to be that Spotify will pay Rogan well over. The Wall Street Journal says Spotify is set to announce similar subscription features next week, but will not take a cut of revenue.Īpple’s pitch is that it will allow podcasters to easily add paid subscription content to their shows and sell it through the Podcasts app on iPhone, iPad, and Mac. On May 19, Joe Rogan announced that he signed an exclusive deal to bring his podcast to Spotify. These Podcast Charts reflect what people. Whether you can’t get enough of them (like the TED Talks Daily episode about the guy who categorically refuses to believe the perfect spaghetti sauce exists), or, just getting into them for the first time you’ve come to the right place. Somewhat controversially, Apple will take 15-30% commission of the podcasts subscription revenue. Welcome to your daily guide to popular podcasts on Spotify. Apple’s service launches in May and will let podcasts offer ad-free episodes and bonus content to listeners for a monthly membership. This week, Apple announced its entry into the premium podcasts space allowing creators to monetize their shows directly within Apple Podcasts, with subscriptions.
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